A spokesperson for Amazon India emphasized the company's commitment to offering a diverse range of products to its customers.
Mumbai : In a strategic move to expand its market reach and cater to a wider customer base, Amazon India has launched a new category called Bazaar. This initiative aims to provide customers with access to affordable fashion and lifestyle products from lesser-known brands or non-branded items. The introduction of this segment marks a significant shift from the platform's traditional focus on expensive, well-branded products.
The announcement, made through a news agency, has already generated considerable buzz among Indian consumers. With Bazaar, Amazon users will now have the option to purchase a variety of products, including clothing, watches, shoes, jewelry, and luggage, at prices below Rs 600. This move is poised to democratize online shopping, making it more accessible to budget-conscious shoppers.
Initially deployed on Amazon India's Android app for a select group of customers, the Bazaar section can be found conveniently located under the search bar. This development follows an earlier report on February 21, 2024, which hinted at Amazon's plans to launch a dedicated division for unbranded products. Since then, the company has been actively listing products and onboarding vendors in preparation for the segment's launch.
One notable aspect of the Bazaar segment is the expected delivery timeframe. While Amazon Prime members typically enjoy expedited delivery, Bazaar orders are anticipated to take slightly longer, with deliveries expected within 4 to 5 days. This adjustment reflects the nature of the segment, where customers prioritize affordability over speedy delivery.
Commenting on the launch, a spokesperson for Amazon India emphasized the company's commitment to offering a diverse range of products to its customers. The majority of products featured in the Bazaar category are sourced from Indian manufacturers, providing a platform for small businesses to showcase their offerings and expand their reach.
The introduction of Bazaar underscores Amazon India's agility and responsiveness to evolving consumer preferences. By diversifying its product range and catering to different segments of the market, the e-commerce giant is poised to strengthen its position as a leading online shopping destination in the country. As customers eagerly explore the new category, it remains to be seen how Bazaar will shape the future of online retail in India.
The announcement, made through a news agency, has already generated considerable buzz among Indian consumers. With Bazaar, Amazon users will now have the option to purchase a variety of products, including clothing, watches, shoes, jewelry, and luggage, at prices below Rs 600. This move is poised to democratize online shopping, making it more accessible to budget-conscious shoppers.
Initially deployed on Amazon India's Android app for a select group of customers, the Bazaar section can be found conveniently located under the search bar. This development follows an earlier report on February 21, 2024, which hinted at Amazon's plans to launch a dedicated division for unbranded products. Since then, the company has been actively listing products and onboarding vendors in preparation for the segment's launch.
One notable aspect of the Bazaar segment is the expected delivery timeframe. While Amazon Prime members typically enjoy expedited delivery, Bazaar orders are anticipated to take slightly longer, with deliveries expected within 4 to 5 days. This adjustment reflects the nature of the segment, where customers prioritize affordability over speedy delivery.
Commenting on the launch, a spokesperson for Amazon India emphasized the company's commitment to offering a diverse range of products to its customers. The majority of products featured in the Bazaar category are sourced from Indian manufacturers, providing a platform for small businesses to showcase their offerings and expand their reach.
The introduction of Bazaar underscores Amazon India's agility and responsiveness to evolving consumer preferences. By diversifying its product range and catering to different segments of the market, the e-commerce giant is poised to strengthen its position as a leading online shopping destination in the country. As customers eagerly explore the new category, it remains to be seen how Bazaar will shape the future of online retail in India.
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